Velos specializes in designing systematized communication activities in order to convey a powerful, univocal message to achieve maximum investment results.
We use, depending on the occasion, the media chosen according to the cost-benefit relationship.

We follow a specific methodology, from situation analysis to results evaluation.

Situation Analysis
We collect and analyse all the necessary information concerning the brand and company, the consumers, the market, the competitors and the field.

SWOT Analysis
SWOT Analysis is a framework for analyzing a firm's strengths, weaknesses, opportunities and threats in the market.

Campaign Strategy
Based on the SWOT Analysis results, we decide about the targets, audience, positioning and timetables for the campaign.

Creative Approach
At this stage, the creative approach to the problem, as well as the tactic, is agreed.

Media Plan
This is the point where we decide about the media plan targets and the following strategies.

Budget
We determine the budget through the ‘objective and task’ method, namely, we decide about the investment amount for each action separately.

Evaluation
The evaluation of all actions is quantitative and in relation to the initial targets.